Summer Slumps, September Surprises, by Tyler Smith
While the majority of studios still wait until summer to release their tentpole blockbusters, it may be time to declare the concept of “Summer Movie Season” officially over. What used to be considered the most lucrative time of the year is now just a place where expensive studio movies go to flop. This summer especially has had its share of disappointments, including The Mummy, The Dark Tower, King Arthur, Valerian and the City of a Thousand Planets; not to mention the underperforming Pirates and Transformers films.
However, analysts are predicting that LEGO Ninjago and Kingsman: The Golden Circle will both have a huge opening weekend. Between those and the box office powerhouse It still going strong, September is looking to to put the last three months to shame. We should also consider that Thor: Ragnarok and Star Wars: The Last Jedi won’t be coming out until well into the fall, and even the winter. And movies like Deadpool and Logan are bringing in loads of money as early as February, previously a dumping ground for Hollywood’s most mediocre releases.
Yes, the summer is still popular, and studios will still approach it as their big moneymaking season, but I’m curious to see for how much longer. With each passing year, box office money is being spread around throughout the rest of the year. It’s almost to the point that people don’t anticipate summer movie season so much as they wait for it to be over. The summer blockbuster may not be dead yet, but it’s definitely on fumes.