Tagged: box office


The Real Reason(s) Solo Failed, by Tyler Smith

Much has been made about the box office failure of Ron Howard’s Solo: A Star Wars Story. Falling well short of the projections, Solo is considered the first official flop of the franchise. There have been several different theories as...


The Real Measurement of Cinemascore, by Tyler Smith

Much has been made of the recent Cinemascore of Darren Aronofsky’s mother!, which received the rare “F”. Many see it as proof that the film is deeply flawed, if not downright awful. However, given that Cinemascore is a measure of...

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